AsiaStar 2009 Information

Enter the Asian Packaging Oscars

Winning an international competition brings prestige to every organization.AsiaStar is the only regional packaging award anywhere in the world - as such it is The Packaging Oscars of Asia.

An AsiaStar cannot be purchased for the price of an advertisement, or donated by a supplier in recognition of the business you have, or might do with supplier. Unlike many other so-called awards AsiaStar is recognition of Packaging Excellence.

Eligibility

To ensure that entries represent the highest quality of packaging. AsiaStar entries must be a winner at a national packaging-related award in their country during the past three years. For the Student category award, Entries should have won National Student Award during the past three years and should not have been submitted for any of previous AsiaStar competition, which could make them invalid.

Entries for student category should be forwarded along with a Certificate of the Award or Letter from the respective country Institute / Association.

No package which has been entered for any previous AsiaStar competition will be considered.

For intellectual property reasons, each entry must be accompanied by a letter of authorization from the Owner of the package (usually the brand owner).

Both commercial and student entries must NOT carry any commercial trademark on the package which could make the entry subject to copyright claims without the authorization of the brand or trademark owner.

The Benefits of AsiaStar

AsiaStar is 'the Asian Packaging Oscars' and since each entry is a National Award Winner, an AsiaStar Award Winner is recognized regionally as 'the best of the best' in Asia.

• All AsiaStar winners receive a handsome engraves glass trophy which they can display prominently for guests, customers and competitors alike to covet.
• To recognize that package production is not a solo effort, packaging excellence certificate will also be provided to the designer of all AsiaStar winners.
• All AsiaStar winners will have the right to prominently display the AsiaStar logo on stationary, corporate brochures, annual reports, letterheads, namecards, websites and wherever else they care to use it to benefit their business.
• All AsiaStar winners will be featured in an AsiaStar Winners Trophy Book (and receive 15 copies to distribute as part of a PR campaign) 

• The knowledge that your company has been voted as being the 'top of its game' by your peers.
• A unique Customer Relations opportunity for you to sponsor your customer's seat at the Gala Awards Presentation Dinner, and have them personally collect their Packaging Excellence Certificate recognizing their wisdom in choosing you as a supplier.
• Additional duplicate trophies and booklets can be ordered separately at a nominal charge.

Award Categories

There are four (4) award categories for the AsiaStar awards:

• Consumer Package - that is directed toward a consumer or household
• Transport Package - the package form used to ship, store, and handle the product or inner packages
• Eco-Package (Environmentally Sustainable Package) -The package that is designed with special consideration for the environmental impacts of the package and product during its whole lifecycle.
• Student category - this aims to encourage students to explore innovative ideas packaging design, graphics and production.

In addition, the President s' Award will be presented to the entry scoring maximum marks, weighted by the President's own personal criteria (which will change as the Presidency rotates from individuals and countries).

The Judging Process

AsiaStar 2008 Judging, October 2008, Japan

Based on merit alone, AsiaStar 2009 will be judged in a secret conclave by a National representative from each of the following 15 Countries: Australia, Bangladesh, China, India, Indonesia, Japan, Korea, Malaysia, Pakistan, Philippines, Russia, Singapore, Sri Lanka, Thailand and Vietnam

All packages are judged strictly on a weighted-points basis, in which each APF member country has one vote. The Six judging criteria (table below) are individually assessed for each package.

Credit points range from excellence (4), very good (3), good (2) to average (1). The relevance of each judging criterion differs for consumer and transport packaging, e.g., graphic appeal is more important for consumer packaging. Therefore points are weighted according to the package function (table).

The maximum score in both categories is 100 credits (4 credit points x 25 total multipliers). After evaluation, judges will set a benchmark score based on average quality of all entries. Packages having scored above this benchmark are awarded an AsiaStar Trophy.

Multiplication Factors

The AsiaStar Trophy

Stars have always been important to every culture and nation. The AsiaStar trophy represents a shining star which is circled by two orbits. The orbits shape an "a" for Asia

AsiaStar Award